So many people seeking media coverage are approaching newsmakers incorrectly. They offer press releases and information ‘all about me’ instead of focusing on the needs of the media. Face it, the media is not interested in your company, per se, but rather what problems your company can solve for the public good ~ especially the public viewing, reading or listening to their media venue. So instead of offering ‘more about me’ to the media, consider creating story ideas, news scoops and press releases that help the media educate and inform their public ~ not just honk your horn. Soon, you’ll find the media includes you in their good stories all the time.