Yesterday I discussed on a teleseminar with Voice America how to build a platform around breaking news ideas. In media, there are two ways to tie-in your news angles: 1) seasonal and 2) breaking news. The latter will land you the larger, coveted placements. Seasonal is year-round and comes ’round year after year so you can develop a set of seasonal articles, tips and techniques the media can use again and again. No new work for you, but really valuable information for the media. To ‘break’ into breaking news segments, you have to develop your ability to view/listen to the news as it breaks and immediately distribute information the newsmakers could use. If you’d like to learn more about this, join us for October’s Wasabi Club meeting: To sign up for it, visit The Wasabi Club.