Fishermen have it easy. They bait, they toss their hook into the water, they feel a bite, they reel it in. Pretty much what publicists do. With our clients, we create a great story angle (bait). Then we toss the hook out there (distribute the news story idea to the media. When we get a bite (media request for an interview) we reel it in by being supportive and responsive in a timely – if not instant – fashion. In the fishing of media placements, the early bird gets the worm … well, uh … the best bait catches the big one. If you’re needing assistance with your bait, hook or reeling in of the big ones, check out PR Launchpad, our new cost-effective publicity package.