A Good Thing

Ever wonder what to do with great media coverage? Why not turn it into a contest like Don Goewey whose stress elimination tips were featured in Outside Magazine this month. He turned the article into a stress eraser contest. If you want to eliminate stress for good from your life, sign up. You just can’t get enough of a good thing, right!?!

Music to My Ears

I’m in New York media training a client. Meanwhile, my other client appears on Fox Boston and scores all her sound bites about Teacarinas and Ocarinas while giving the TV producers there excellent information about music education. Are you media trained to not be overly promotional in your media interviews? If not, tell me why. Laura Yeh discovered it was music to her ears in this segment.

Fox TV In My Front Yard

A publicist’s dream … wake up one morning and a news truck is in your front yard. It happened to me Saturday, quite a snowy morning! See my sound byte on Fox Carolinas.

Snow Stops Santa!

I thought you’d get a kick out of the email below I sent to a news assignment desk. Santa was almost stopped by snow!

Fox News was outside my house this morning.  Are you maximizing iReporter moments ~ especially when weather strikes? Who knows? My poor mother might even be picked up by National Fox due to her bare-feet spa moment. Whew, the presents for our niece and nephews made it to the post office! I was so concerned Santa may be stopped. From snowy North Carolina … happy holidays.

 

———- Forwarded message ———-
From: Michelle Tennant <tennantmichelle@gmail.com>
Date: Sat, Dec 19, 2009 at 11:55 AM
Subject: HOME VIDEO Christmas Packages Getting to Post Office This Morning
To: foxcarolinanews@foxcarolina.com

Hey Everyone at Fox:

Can you forward this email, please, to Steve and Will? I met them this morning due to the snow in my yard.

 

I saw Steve and Will’s Fox truck at my neighbor’s this morning and since I’m a publicist, I couldn’t resist talking to them. Plus, I was on a mission to get my nephews Christmas packages in the mail by noon. Steve saw me “stick” my all-wheel drive pretty good before he and Will had to take off. I thought he might like to see our home video. My husband was a bit peeved we had to use his winch to pull me out of the snow.

 

The good news? We made it to the post office! (In my husband’s 4-wheel truck). We had to pass 4 ditched cars on the way and my husband said the road felt like driving on an off-road motorcycle track, which we do regularly.

 

Here’s us being Santa despite the snow: http://www.youtube.com/watch?v=kwJtt3kN_mE

You can of course use the footage.

 

Here’s our husky enjoying the snow and my visiting German mom lovin’ the cold on her feet – I guess she thought it was a spa moment.  http://www.youtube.com/watch?v=-ugROFnvO-Y

Michelle Tennant Nicholson | Wasabi Publicity, Inc. |  Blog & Social Networking Links 411 Page: www.StorytellerToTheMedia.com | 828.749.3200
“Michelle’s a great publicist. She knew what I needed before I even asked,” Brian Curtis, Anchor/Reporter, NBC5 Dallas-Fort Worth
“Michelle is a five star publicist,” says Mable Chan, Good Morning America Producer

PS: http://www.PitchRate.com (PR & source tool for you)  

Picture This

 

Give media photos. Include doggies! We all love animals. Here’s my family 2009 holiday shot … with my husband (Shannon) and my rescue husky, Lou Lou. Pets are great news hooks. Check out this breaking news I’m covering for Give-A-Dog. Move over George Costanza’s human fund, I’m saving dogs with Matchbox 20’s Rob Thomas. See the post below for lots more! I’m a busy media elf for sure.

Busy Media Elf

Be Santa’s helper … a little elf and make your media friends’ jobs easier this December and January. Want to know what this elf is working on? Here’s a glimpse.

UNIQUE GIFTS (Music and Pet Lovers)
What’s not to love about giving a musical flute instrument  (that’s also a “tea” cup) or giving a gift that saves a dog’s life? 
STL Ocarina and Teacarina
Fans of the video game “The Legend of Zelda: Ocarina of Time,” and parents seeking an inexpensive, easy-to-play instrument to introduce their children to music lead a resurgence of interest in the ocarina. And STL Ocarina is ready to equip them with thousands of the pocket-sized, pottery wind instruments in all shapes and colors. Now, it’s even a tea-cup. See the video of how a tea cup becomes an ancient wind instrument.

Pets Alive 
(Matchbox 20’s Rob Thomas just donated money to this unique charity! Want to find out some favorite dog cookie recipes to celebrate?!)
With many people seeking a simpler, more meaningful holiday season, GiveADog.org offers the perfect gift for dog lovers everywhere. This unique foster care program for dogs is offered through Pets Alive, one of the nation’s oldest no-kill animal sanctuaries. It allows people to save dogs that would otherwise be destroyed!

FAMILY COURT
What happens when mom does kiss Santa (but it’s not dad). Surviving divorce during the holidays and how to have your juvenile not get a lump of coal in 2010.
Judge Eugene Hyman
The Honorable Judge Eugene M. Hyman is recognized as an international expert in preventing juvenile, family and domestic violence. A 2008 recipient of the United Nations Public Service Excellence Award, Judge Hyman has created a model to reform how courts help families end the cycle of domestic violence and crime.

NOBEL PRIZE STORY
Funny story about sitting next to a king and what to wear when your spouse wins the Nobel prize 
Anita Laughlin
Anita Laughlin tells what it’s like to be married to a Nobel laureate — the joys and trials that go into winning the world’s most prestigious award, the triumph of traveling to Sweden to accept it, in her new book Reindeer with King Gustaf.

BRAIN EXPERT
Maybe the Grinch was just stressed out? He needed these tools from Don Goewey to rewire his brain: 1) The ’easy button’ to eliminate stress (Hint: it’s in the palm of your hand) and 2) The one question to ask yourself to train your brain to be creative instead of primally scared.
Don Joseph Goewey (say Go EEE)
In the aftershocks of the economic crisis, millions of people worry about their financial future. Living in constant stress, worry and turmoil has become a sign of our times. It does not have to be that way. Neuroscience shows we can lower or even eliminate levels of stress by tapping into our minds’ ability to constantly change, grow and adapt. Enter Don Joseph Goewey, an expert in stress reduction and human potential, corporate trainer and author of the new book Mystic Cool.

PURPOSEFUL TRAVEL EXPERTS 
Who doesn’t want to go some place exotic? Especially if it means getting more in touch with your self so you feel like every day’s a vacation. 
Matthew B. James
Known as the Trainer of Trainers, Dr. Matthew B. James integrates the ancient Hawaiian practices of “Huna” with cutting-edge therapeutic techniques to help us build the solid foundation necessary for true transformation.

Patricia Cori The 2012 Transition Expert  
For more than 25 years, author and metaphysician Patricia Cori has studied the spiritual paths of indigenous cultures, from the jungle pyramids of the ancient Mayans to the desert tombs of the Pharaohs. Audiences and readers worldwide trust Cori as their fearless guide through ancient mysteries and modern changes. Her message resonates because of her ability to bring people practical insight into satisfaction and meaning in their lives today.

NEW YEAR’S RESOLUTION EXPERT
How will stay on track with your goals? Try Paving it Forward.
Elisabeth Fayt
Elisabeth Fayt is an international speaker, owner of RnR Wellness, and author of the new book Paving it Forward. Through her seminars, workshops, retreats, speaking engagements, and book, Elisabeth Fayt teaches others how to use their thoughts and intentions to pre-pave a new road to the best possible day and life.

  

See my other clients online press kits at Search Press Kits. Or, if you have a specific need to reach more than 16,000 people check out Pitch Rate. (You can even be anonymous.)

300

How do you turn one media interview into 300 with a phone call? Scoring national syndicated radio, that’s how. Thanksgiving week I’m going to share with you how I landed a client on the old Larry King radio show spot this past Thursday and how they essentially did 300 interviews in one that day. Stay tuned!  Gobble, gobble.

Step By Step PR Training

It starts Tuesday — don’t get left out! Sign up today for this awesome new step by step PR training that teaches you how to score top, national media.

K.I.S.S. (Best Kept PR Secret)

CNN Anchor Joy Behar

I always media coach my clients to give their core public messages in 45 seconds or less and to always provide the public quick tips. K.I.S.S. = Keep it simple (is your secret PR weapon) Here’s a perfect example of “why.” Hosts are often in a hurry and want you to answer quickly. Watch how Joy Behar pushes health experts, like Jorge Cruise, into giving quick tips at the end of a segment. After you watch the clip and you feel you are in need of media coaching, be sure to check out these six steps to scoring top media placements, like CNN, Oprah, The Today Show and more. (One of the free videos discusses how to be a great media guest and importance of sound bytes … all free. Listen to them now. See the media clip I’m talking about by clicking on Joy’s image in this post.)

Video of Blogger Butt Treadmill

If you laugh hysterically, just don’t tell me. Watch me beating that blogger butt.